about Freddie Smithson

Most commonly known as Freddiemade, Freddie Smithson is an Art Director who has always been making pictures in one sense or another. He loves to manipulate a combination of iconic fine art pieces, fashion photography and animation, which he collages together to create a surreal atmosphere taking the viewer to a dreamlike state. Growing up he was always drawing, painting and making collages. Then whilst on art foundation at Leeds College of Art, he spent the majority of the year making art from the photocopier, scanning parts of his body and manipulating objects on it.

“A lot of my time was spent alone in the library with my face under the scanner — not recommended from an eyesight point of view. My final piece was this huge abstract montage of scans and copies of body parts and abstract shapes that basically summed up the fun I’d had experimenting all year. I think that was the point I decided I wanted to make a career out of this and try my hardest not to take making art too seriously — because where’s the fun in that?! As I learned more about Photoshop, these same ideas just translated in a different way into GIFs and digital collages.”

Based in London, Freddie loves collaborating with brands and individuals who aren’t afraid to have fun and push the boundaries on digital, social and the real world too.


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