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The Beatles Rockband

A music video game animated by Pete Candeland

And in the end,
the love you take
is equal to the love you make

Commissioned by art director Ryan Lesser, project lead Josh Randall and producer Pete Maguire at Harmonix/MTV and music producer Giles Martin at Apple Corps, The Beatles: Rock Band music video game includes full cinematic intro and outro videos, full of animated candy by Pete Candeland, Rob Valley and Ree Treweek at Passion Pictures. Each of the eight chapters is introduced by short animated films prepared by graphic design studio MK12.

Players become part of the band as John, Paul, George and Ringo grow from sweaty gigs at the Cavern Club, to history-making shows at Shea Stadium, to the final concert on the Apple rooftop. Along the way you’ll join the band behind closed doors at Abbey Road, and in dreamscapes that bring the psychedelic Sgt. Pepper’s Lonely Hearts Club Band-era imagery to life. Tracklist covers the full scope of The Beatles’ career, from I Want to Hold Your Hand to Here Comes the Sun, and much more from the original masters.

The spot begins with Hard Day’s Night, performed in the Cavern Club, Liverpool, a powerful intro for sure, while about the outro the choice could only fall upon The End, from the Abbey Road album, the last song recorded collectively by all four of The Beatles.

It was September 9, 2009 — Nine Nine Nine —, but beyond the game, for us, that outro is still an amazing moment to celebrate the end of something and take stock of another chapter of our own path.

www.amazon.com

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