Stop Wasting Life

A project by Ignacio Cángelo

To celebrate the National Organ Donation Day, FATH — Argentinian Foundation of Liver Transplant — and advertising agency DDB, last year joined efforts to come up with a campaign that took place on the streets of Buenos Aires. It had two main objectives: to raise awareness about organ donation and to let people express their willingness to become organ donors.

With the help of an Argentinian artist, Ignacio Cángelo, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.”


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