A simple story about emotions

about Paweł Jońca

If some day the perfect illustration is ever created,
it will take the form of a short and simple story about emotions

An architect by education, an illustrator by choice, Paweł Jońca specializes in computer-generated illustration. According to him, a perfect image would not only describe the topic, it would also employ association to go further into the memories and personal experiences of its creator: “The said illustration would be like being given an injection straight into an artery. Art comes to life in the minds of those who view it, when their sensibilities and life experiences clash with what they see; and that is when pleasant emotions come about.”

The formulation of Paweł’s artistic creed was influenced in part by his technical education, which didn’t always make him feel like a true artist. When he completed his studies he realized that architecture wasn’t something he wanted to pursue, so he took up graphic design. Today he is one of the most recognized illustrators in Poland. His works may be found all across the world, hanging on walls from San Francisco to Sydney.

Paweł describes his illustration as “a ‘very finished’ drawing, an endless depth in which one may find scraps of information. In this depth everybody sees what they want to see.”


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