50 Years Experience

An exhibition by Morrison Hotel Gallery

Fifty years ago, Jimi Hendrix and photographer/designer Karl Ferris were cooking up a mix of psychedelic music and imagery. The Jimi Hendrix Experience debut studio album Are You Experienced, released August 23, 1967, features the artwork of photographer/designer Karl Ferris on both front and back. Ferris’ Jimi Hendrix photography and designs are included on Hendrix’s Electric Ladyland double cover and is the Jimi Hendrix photo used on the Axis: Bold as Love album, all released in 1967-68 during Jimi’s all too short rise to fame.

Jimi recognized Ferris’ experimental use of infrared film and fisheye lens to create color extremes and psychedelic imagery, a style he wanted for his albums. In 1967, Are You Experienced became an immediate critical and commercial success with legendary, mind-bending songs including Purple Haze, Manic Depression, Foxy Lady and more, brilliant, rebellious, passionate, compositions that will continue to rock the worlds of generations to come.

Jimi originally wrote the title Are You Experienced? ending with a question mark. He said that the title was meant as a question and an invitation to become experienced through hearing his music. However, the printer missed this and left out the question mark, and the rest is rock music history.

“You are the only photographer that is doing with photography what I am doing with music, knocking down the barriers and going far out beyond the limits.

The images by Karl Ferris are now available for purchase online or at Morrison Hotel galleries in Los Angeles and New York.


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