Original Hairy Summer

A project by Beloved Shirts

Consider the way society more freely accepts topless men in places like the beach or, you know, on Instagram. Not to mention how much more it freely accepts male body hair, too. The new swim-wear line by Beloved Shirts, whether intentional or not, can be seen as one hairy, powerful statement on self-love and double standards. A nice provocation to an old concept which has things like censorship as a final result.

Also, maybe taking advantage of the shock factor of this suit, Beloved not only considered hair for your original summer…



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