about Stefania Ferrario

A little tired of navigating an industry that labels her as plus-size, Stefania Ferrario starts the #DropThePlus campaign by putting up on Instagram the photo with the words “I am a model” on her torso. It’s 2015, and since there, the post of the Australian model became viral and sparked heated debate about industry terminology and the inevitable divisions it can lead to.

“There was a debate going on because a so-called plus-size model got bullied for making the point that she shouldn’t be called that. I started the campaign to stop the bullying that was going on and also to voice my opinion about the dangers of the label. That sparked me to put up the photo with ‘I am a model’ on me and creating the hashtag #DropThePlus. It’s a call to action, it’s asking for a change even though its small. By removing the label we’re normalising curvier body types.



Along the same lines, the agency Models 1 has come out swinging for the body-positive movement: ‘curve’ as opposed to ‘plus size’.
Of course, this is not a fact of the modelling industry, but a real segregating reality for all women, since we can still see stores which often open sections in the back of a shop, with less variety. It’s more expensive and there’s not much choice.

“I guess when the body gets curvy it needs more tailoring, you need to think about it more, it needs to sit tighter in certain spots, it needs to be more flattering. I think designers should be making clothing that flatters different body types, curvier bodies and bigger women because that is the public. Women who inspire me are the ones who don’t follow social norms and do what they want.



View this post on Instagram

It's been just over a year since I started the #DropThePlus movement. For those who don't know, #DropThePlus is about dropping the controversial "Plus Size" label from the fashion and modelling industry. Every model above a US size 4 is automatically labelled a Plus Size model even though the average clothing size for women in the US is between 12 and 14. Young women are strongly influenced by the fashion industry, and seeing models that may be their own size or even smaller, being labelled as Plus Size, is putting them in danger of believing their own bodies are bigger than they should be and not 'normal'. It's an extremely damaging and misleading label, helping lead women (and men) to an array of body image issues. We should have models of ALL sizes and shapes without segregating them and falsely labelling them. We are models FULL STOP. #DropThePlus went viral and articles discussing it have been published by nearly every major media outlet in the world with unanimous support. Since then, most model agencies have dropped their "Plus Size" category and have either renamed them as "Curve", or moved the curvier models into the main board without any segregation. This is a huge step forward in body acceptance and equality. Unfortunately we continue to see the dangerous "Plus Size" labelling in the media and stores…so there's still work to be done!

A post shared by Stefania Ferrario (@stefania_model) on



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