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about Sagmeister & Walsh

Don’t judge a book by its cover, mums say. But how many books you just happened to judge, love or take home, just because you have been struck by their cover? And then you didn’t care so much about what was in them, or maybe you managed to appreciate their pages and accept their flaws, in the name of your identity?

Today, more than ever, behind many of our choices is the work of some of the most creative minds in the world, whose purpose is to capture our attention and our tastes, so much so that we might love a cover more than what it contains. There is nothing wrong, it’s just the same old art deception…

Sagmeister & Walsh is a NYC based full service design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and ourselves. They probably eat avocado more than you do.

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sagmeisterwalsh.com

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